I cannot wait for 8 weeks for a dashboard
story every CEO we worked with, today we solve this
I cannot wait for 8 weeks for a dashboard, said the CEO of the SaaS firm
This is how the call ended, when the CEO said in October last year was looking to hire Optiblack for setting up Mixpanel for them
Optiblack has done this 100+ times to know how much time it takes to implement Mixpanel or any analytical tool to get the first set of dashboards ready
We could totally empathise with the CEO and this was not the first time when we have heard this.
But after doing 100+ implementations we knew what takes so much time
It was always one thing: Engineering
The tech development piece was the one that always took more time
There are usually 5 steps to implement any analytical tool
Setup
Design tracking plan
Development: SDK implementation
Go Live
Hypercare and preparing dashboards
The step #3 would always take the maximum amount of time, the highest we have seen is 6 months
The reason why it is complex is and causes delay
Developers have to go through a new SDK
We have different SDK for different technology, so a different SDK for mobile, web platforms, server and backends
There are nuances of using a new SDK which needs to be done in a certain manner
It is similar to learning a new language
Many times the backend is not ready to do the setup as it requires API Changes
Competing priorities with current development
Finding time in sprints
One event can be 100s of places in the app
With all the experience, we internally had a discussion on what we can do to solve this
We took a bold target of how we can do the work of 8+ weeks in 1 week?
This is why our internal tool Hodor was born
Out of solving this exact need
It automates the step 3
Once the tracking is ready this automates the code that is required to be implemented based on the SDK and the platform and converts the entire development into step-by-step process of just copy-paste the code
Which is 10x faster than doing it manually and solving for the nuances of SDK
Here is a demo of implementing 1 event in 4 minutes, we literally kept the video at 1x
We have made this application live on for Mixpanel implementation today, we are going to make it live for segment, rudderstack, moengage
What it solves for today
Accelerates Implementation: The main reason for developing Hodor was to eliminate the biggest bottleneck in Mixpanel implementations—technical delays. Traditionally, implementations could take up to eight weeks or more; Hodor reduces this to under a week, enabling teams to start using Mixpanel much faster.
Reduces Engineering Effort: By providing step-by-step, copy-paste instructions for developers, Hodor drastically cuts down the time and effort required from engineering teams. This lets teams focus on product growth rather than getting bogged down in documentation and setup.
Improves Onboarding and Ongoing Maintenance: Hodor supports not just the initial onboarding but also ongoing event tracking as new features are released. This ensures that analytics remain up to date without repeated manual effort.
Standardizes Implementation: The tool includes industry-specific standard events and tracking plans, minimizing errors such as inconsistent event naming or missed events. This leads to higher data quality and more reliable analytics.
Enables Fast, Self-Service Adoption: Hodor is available for free and is live on the Mixpanel Integration Directory. Anyone can log in and use it, making it accessible for teams with limited budgets or those who prefer to handle implementation internally.
Future-Ready with Automation & Auditing: The tool is designed to support all Mixpanel SDKs and will soon include features like one-click audits to verify correct event implementation, as well as CSV uploads for rapid code generation.
Enhances Product Analytics Adoption: Ultimately, Hodor helps ensure that organizations can leverage Mixpanel’s product analytics capabilities fully and quickly, driving better business decisions and faster product growth.
If you are someone who is planning to implement Mixpanel analytics for your app or website, you can use this
Here is the link to get started
